Success is the child of boldness.
Strategy meets story. Structure meets style.
As a communications architect and marketing strategist, I think about brands holistically - from positioning to message, from target group to touchpoint.
In marketing I analyse markets, develop strategic roadmaps and identify potential for growth and relevance. This involves target groups, offers, pricing, sales channels - in short: substance, direction and impact.
In marketing communication I translate these strategies into clear, creative and consistent messages. I design communication that attracts attention, builds trust and strengthens relationships - digital, analogue, direct.
My goal: brand management with attitude. Communication with a concept. Impact that lasts.
Vita | Curriculum vitae
| 1982 | Abitur at the Ernst-Mach-Gymnasium Haar |
| 1982 - 1984 | Studied economics at the LMU in Munich |
| 1985 - 1990 | Employee BMW AG, Munich and Stuttgart as Project Manager Sponsoring and as Delegate Trade Marketing |
| 1985 - 1987 | Studied at the Bavarian Academy for Advertising and Marketing, graduating with a BAW in Communication Management |
| 1990 - 1993 | Managing Director of Live! Marketing GmbH event agency in Munich |
| 1993 - 1998 | Budget director at AGW advertising agency, Munich |
| 1994 - 1998 | Budget Director at the Sportive advertising agency, Martinsried near Munich |
| 1999 - 2002 | Budget Director at b.a.s. advertising agency, Munich; Sales & Marketing Director at its subsidiary econe AG, Munich & Neu-Isenburg |
| since 1992 | Managing general partner of keck. KG | www.keck-kg.de |
| 2018-2025 | President German Mittelstand e.V. - Network. Business. Club. | www.german-mittelstand.network |
| since 12/2024 | Managing Director of Liberaler Mittelstand Bayern e.V. | www.liberaler-mittelstand-bayern.de |
| since 4/2025 | General Secretary German Mittelstand e.V. - Network. Business. Club. | www.german-mittelstand.network |
Expertise | Skills
Offer | Portfolio
Portfolio - Marketing & Strategy
Brand analysis & positioning
- Target group and competition analyses
- Define brand identity and brand values
- USP development and brand architecture
Marketing strategy & planning
- Development of holistic marketing strategies
- Go-to-market concepts
- Targeted action planning (offline & online)
Brand management & consulting
- Sparring and strategic consulting at C-level
- Brand relaunches and repositioning
- Support during change and growth phases
Portfolio - Marketing Communication
Communication concepts & campaigns
- Development of cross-media communication strategies
- Campaign planning and storyline development
- Launch communication for products, brands or events
Content & Copywriting
- Development of claims, slogans, key messages
- Text for websites, brochures, social media, newsletters
- Editorial plans, storytelling and corporate language
Channel strategy & implementation
- Selection and planning of suitable communication channels
- Control of design, production and realisation
- Project management in collaboration with agencies and service providers
Commitment | Marriage
| since 1998 | Member of FDP - Free Democrats of Germany |
| since 2011 | Member of Amnesty International, Munich |
| since 2011 | Member of the Board of Directors Corso Leopold e.V., Munich |
| since 2013 | BFT Citizens for Freedom & Tolerance e.V. |
| since 2014 | Member of the Board of Trustees of OWWF - Ost-West Wirtschaftsforum e.V., Munich |
| 2016 to 2017 | Founding member & Vice President Isarnetzwerk e.V. |
| 2016 to 2018 | Member of BdS - Bund der Selbständigen - Gewerbeverband Bayern e. V. |
| since 2016 | Supporting member of the Oberföhring volunteer fire brigade |
| since 2016 | Member LOAD e.V. - Network policy for freedom with responsibility |
| 2017 to 2023 | Member of VGSD - Association of Founders and Self-Employed Persons in Germany. |
| since 2018 | Member of mib - Mittelstand in Bayern e.V. |
| since 2018 | Member LiSL - Liberale Schwulen und Lesben e.V. |
| since 2022 | Secretary General Bund der Selbständigen Deutschland e.V. |
| since 2022 | Chairman of Corso Leopold e.V. |
Teaching activities:
| 1999 - 2015 | Lecturer at the BAW - Bavarian Academy for Advertising & Marketing |
| since 2010 | Lecturer at the IHK Academy Munich |
Interests & hobbies:
Floki (our dog), people, politics, rowing, music, Apple, audio books, blogging and travelling with our motorhome Perky.
Certificates | Awards
- Communications Manager BAW
- Qualified Expert GM Consulting